Sandestin Golf and Beach Resort aimed to strengthen its position as a premier luxury wedding destination on Florida’s Emerald Coast by increasing awareness among high-end wedding planners and media, showcasing the newly renovated Beach Club, driving qualified inquiries, and building long-term brand equity through immersive storytelling and strategic relationship-building.
Fogo de Chão partnered with The Dana Agency to bring its 12-day soccer pop-up at Wynwood Marketplace to life during one of the year’s biggest international sporting events. The objective was to transform the venue into a destination for fans through immersive daily programming, strategic partnerships, media relations and influencer engagement while driving sustained awareness and visitation throughout the activation. The pop-up culminated in two signature VIP experiences designed to further amplify the brand among media, influencers and community partners.
Mae’s Group, in partnership with Ariete Hospitality Group, expanded their imprint on Coconut Grove with three new concepts: Chuggie’s, Chef Michael Beltran’s nostalgic take on the classic burger joint; Mae’s Room, an intimate cocktail parlor inspired by timeless gatherings and Brooklyn creativity; and Drinking Pig BBQ, Chef Raheem Sealey’s first brick-and-mortar home for his cult-favorite smokehouse.
Toddle set out to officially introduce its science-backed, mineral skin care line for kids to the U.S. market with a high-impact, family-focused launch in Miami. The goal was to create an immersive, memorable experience that reflected Toddle’s core values—safety, fun and sun-smart skin care —while driving brand awareness among families and media in a setting that naturally aligned with sunscreen usage.
Velvet Taco selected our agency to represent it nationally after our successful launch of its Fort Lauderdale location. The objective was to position Velvet Taco as an industry innovator and cultural tastemaker, expand its visibility in key markets, and support major milestones, such as new market openings (including its first-ever international location), high-profile collaborations and groundbreaking menu innovations.
The Dana Agency was tapped as PR Agency of Record for the highly anticipated opening of Café Bastille’s first Fort Lauderdale location, following the success of its beloved Downtown Miami café. Our goal was to generate impactful media coverage across print, digital, trade and broadcast outlets while establishing Café Bastille as the premier all-day brunch destination in Fort Lauderdale.
The Miami-Dade County League of Cities (MDCLC) tapped The Dana Agency to generate media exposure for the 12th Annual Best Practices Conference, which brought together policymakers and business leaders from across the state, including mayors from all 34 municipalities in Miami-Dade County. The conference featured an hourlong fireside chat with billionaire Kenneth Griffin, founder and CEO of premier hedge fund Citadel, and Palmetto Bay Mayor Karyn Cunningham.
As the Dominican Republic experiences a moment of solid economic growth, largely driven by global and prestigious brands entering the market, the Ministry of Tourism of the Dominican Republic has embarked on a strategic and ambitious campaign to position itself as a luxury destination in the Caribbean, attracting high-end clientele and strengthening its position in the competitive international tourism market. The Dana Agency was tasked with helping the Ministry position the Dominican Republic as a top destination to invest in, particularly in the hospitality sector, and as the Caribbean’s hottest destination to visit, thanks to its dynamic tourism offerings.
The Dana Agency was tasked with introducing Arlo Hotels’ expansion into Brooklyn through the acquisition and transformation of the former Williamsburg Hotel into Arlo Williamsburg. We were engaged to manage every aspect of the transition’s public rollout—from crafting the brand narrative and managing media relations to positioning the hotel as a design-forward, culturally relevant destination within the Arlo portfolio. The agency was also tasked with generating national press coverage of the acquisition and opening, building sustained buzz in both consumer and trade media, and making an unforgettable impression through a marquee grand opening event that would capture the attention of New York City’s most influential media, tastemakers and cultural voices.
The Dana Agency was hired by DG Cosmetics to launch BRITTO® Skin, the first signature skin care brand by globally recognized pop artist Romero Britto. The bright and clean beauty line was launching in Miami with 13 SKUs in four collections—5C Radiance, Ultra Hydrator, Advanced Renewal and Barrier Defense—all made with high-quality ingredients designed to nourish and protect skin from harmful pollutants.
