VOTED ONE OF SOUTH FLORIDA BUSINESS JOURNAL’S TOP PR AGENCIES OF 2016, 2017, 2018 AND 2019
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Every day brands compete for visibility in a media landscape that is both shrinking (print magazines and newspapers) and gaining momentum (blogs and digital media). The Dana Agency, one of Miami’s top PR firms, traverses these obstacles through ever-evolving creative publicity tactics spanning media relations and events, cause marketing, social media, guerrilla marketing, influencer outreach and brand partnering. We are committed to developing brand-specific programs that build powerful connections with consumers, retailers, media and influencers.
With over 20 years experience working with the media 24/7, we have cultivated strong and long-lasting relationships with editors, writers, TV producers, bloggers and influencers. Many of our clients are referred to The Dana Agency by the same editors who trust us with their stories. Our team of media experts is comprised of current and former journalists including an Emmy award-winning producer and TV anchor.
We have orchestrated thousands of events over the last 20+ years from red carpet affairs and press conferences to grand openings and media tours. We specialize in celebrity, consumer and media events for national and regional brands looking for an on-the-ground agency that can manage production and execute logistics as seamlessly as they generate positive media coverage.
We work with key players in the digital space daily, cultivating relationships and securing placements for clients that further impact SEO. We target key players in the digital space who boast influence, reach and engagement. In addition, our team strategically leverages social channels to ensure our clients stand out above the noise with impactful messaging and visual storytelling.