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Award-Winning PR Agency Specializing in Lifestyle, Hospitality & Real Estate

who we are

About The Dana Agency

Founded in 2005, The Dana Agency is a globally recognized public relations and marketing agency specializing in integrated communications strategies for prestigious brands spanning multiple industries, including hospitality, food and beverage, real estate, destinations, art and culture, fashion, health and wellness, nonprofits and more. Our PR team is as diverse as our approach and includes former editors, reporters and TV producers from major media outlets. As such, we pride ourselves on being expert storytellers!

 

Garnering credibility through visibility, we secure highly coveted local regional and national media placements for our clients on a daily basis. Our reach goes far beyond the standard PR playbook. We have a proven track record of cutting through clutter via media relationssocial mediainfluencer relationsspecial eventscreative brand partnerships and other buzz-building tactics.

 

With offices, team members and clients across the country (including Miami, New York, Los Angeles, Chicago, San Francisco and Washington, D.C.), we are able to offer the reach of a more expensive firm but with the media expertise, responsiveness and nimbleness of a specialized boutique agency with bespoke services.
Services
our founder

Dana Rhoden Baran

Named a “Top PR Power Player in Miami” by Haute Living, Dana Rhoden Baran boasts decades of experience working with highly coveted lifestyle brands, from Fortune 500 companies to startup disruptors and everything in between. She started her career in Los Angeles with Porter Novelli working with global entertainment brands. After moving to Miami, she began her namesake agency in 2005, specializing in hospitality, real estate, restaurants, fashion, wellness, art and culture. Dubbed one of PureWow’s “Coolest Entrepreneurial Women,” Dana is the go-to publicist for all things lifestyle in Miami, New York, Los Angeles and beyond.

We are cultural engineers, building lifestyle, culinary, hospitality & real estate brands one story at a time.

Awards & Recognitions

As a top-ranked public relations agency, The Dana Agency has earned recognition for our impactful work across media, branding and communications.

Fastest-Growing Private Companies in America”

Inc. 5000

Top PR Power Player in Miami

Haute Living

Top PR Agency in South Florida

South Florida Business Journal

One of Miami’s Coolest Entrepreneurial Women

PureWow

Top Women-Owned Business in South Florida

South Florida Business Journal

Top F&B Firm in the U.S.

O’Dwyer’s

No. 3 Public Relations Firm

Daily Business Review

One of Fastest-Growing Companies Led by University of Florida Alumni

Gator100
Gator100

Platinum Awards Finalist

PRNEWS
giving back

Purpose-Driven PR

At The Dana Agency, we embrace diversity, value equality, and work diligently to create a more inclusive media landscape. Through our BIPOC pro-bono PR and marketing program, we provide strategic PR counsel and curate meaningful partnerships for numerous companies and brands, helping them garner a fair share of the media spotlight to increase public awareness and support.

Past recipients of our BIPOC program include Historic Virginia Key Beach Park, Rif Care, The Copper Door B&B, artists Reyna Noriega and Lori in Theory, Mindful Mani and Uncharted Coffee Supply.

We’re proud to use our talent, network and resources to uplift underrepresented voices!

If you’re a BIPOC-owned business seeking PR support, contact us to learn more. We’d love to explore how we can help tell your story.

Let’s discuss your next step.

Contact Us

Follow Us @Dana_Agency