About The Dana Agency
Named a “Top PR Power Player in Miami” by Haute Living, Dana Rhoden Baran boasts decades of experience working with highly coveted lifestyle brands, from Fortune 500 companies to startup disruptors and everything in between. She started her career in Los Angeles with Porter Novelli working with global entertainment brands. After moving to Miami, she began her namesake agency in 2005, specializing in hospitality, real estate, restaurants, fashion, wellness, art and culture. Dubbed one of PureWow’s “Coolest Entrepreneurial Women,” Dana is the go-to publicist for all things lifestyle in Miami, New York, Los Angeles and beyond.
As a top-ranked public relations agency, The Dana Agency has earned recognition for our impactful work across media, branding and communications.
Fastest-Growing Private Companies in America”
Inc. 5000
Top PR Power Player in Miami
Haute Living
Top PR Agency in South Florida
South Florida Business Journal
One of Miami’s Coolest Entrepreneurial Women
PureWow
Top Women-Owned Business in South Florida
South Florida Business Journal
Top F&B Firm in the U.S.
O’Dwyer’s
No. 3 Public Relations Firm
Daily Business Review
One of Fastest-Growing Companies Led by University of Florida Alumni
Gator100
Platinum Awards Finalist
PRNEWS
At The Dana Agency, we embrace diversity, value equality, and work diligently to create a more inclusive media landscape. Through our BIPOC pro-bono PR and marketing program, we provide strategic PR counsel and curate meaningful partnerships for numerous companies and brands, helping them garner a fair share of the media spotlight to increase public awareness and support.
Past recipients of our BIPOC program include Historic Virginia Key Beach Park, Rif Care, The Copper Door B&B, artists Reyna Noriega and Lori in Theory, Mindful Mani and Uncharted Coffee Supply.
We’re proud to use our talent, network and resources to uplift underrepresented voices!
If you’re a BIPOC-owned business seeking PR support, contact us to learn more. We’d love to explore how we can help tell your story.