• Creative Partnerships
• Event Management
• Influencer Relations
• Public Relations
• Social Media

Toddle set out to officially introduce its science-backed, mineral skin care line for kids to the U.S. market with a high-impact, family-focused launch in Miami. The goal was to create an immersive, memorable experience that reflected Toddle’s core values—safety, fun and sun-smart skin care—while driving brand awareness among families and media in a setting that naturally aligned with sunscreen usage.

The Dana Agency produced an exclusive poolside launch event at Loews Miami Beach, transforming the hotel into a Toddle-branded summer destination. The celebration invited a curated list of over 30 local mom and dad influencers and their kids to experience the brand in action, complete with full pool access, private cabanas, fresh mocktails, light bites, kid-friendly activities and sweet treats.

Instagram-worthy moments were woven throughout the event, including a custom embroidery bar for bucket hats and bags and curated Toddle totes filled with summer essentials, including Toddle’s sunscreen. On-site photography and video captured content for future promotional use.

The event successfully positioned Toddle as a go-to sunscreen brand for modern families. Guests left with hands-on product experience, personalized keepsakes and positive brand affinity, while organic social sharing amplified brand visibility. The event resulted in coverage across over 25 social media accounts, plus three online articles, garnering a total of over 1,983,958 impressions in just two days.