The Dana Agency executed the PR and media strategy for the two-week Paris Saint-Germain Miami takeover leading up to the team’s faceoff with Italy’s Juventus FC in the 2017 International Champions Cup. PSG, one of Europe’s top soccer clubs and winner of three domestic trophies in the 2017 season, brought the flavor of France to Miami with numerous events throughout Miami-Dade County.
Princess Cruises brought The Dana Agency aboard its newest ship, Regal Princess, to coordinate a star-studded 50th anniversary party for media, celebrities and VIPs.
The Giving Back Fund’s Big Game Big Give (BGBG), presented by Oasis House, was the largest celebrity charity event during Super Bowl weekend in Miami. The Dana Agency developed and executed the multi-platform PR campaign, handled the extensive list of celebrity talent and managed the organization’s social media platforms.
The Dana Agency was hired to promote the launch of Channing Tatum’s Magic Mike Live tour in the United States. The thrilling stage spectacular will feature nightly performances in a custom-built venue at the Miami Marine Stadium site for a six-month limited run.
Asana Partners, a real estate investment firm and the majority owner of all the commercial properties in Miami Beach’s prestigious Sunset Harbour neighborhood, hired The Dana Agency to elevate awareness and enhance foot traffic to the district.
The Dana Agency client The Elser Hotel was seeking an exclusive experiential partnership to amplify its personalized guest offerings and elevated brand messaging.
In an effort to strengthen strategic relationships with City of Miami Beach dignitaries, whose support of the Lincoln Road redevelopment agreement and Ritz-Carlton Residences project is critical to advancing those efforts forward, and build goodwill throughout the community, The Ritz-Carlton, South Beach and Sagamore South Beach ownership teams needed to create inroads with a variety of stakeholders in a very short period.
Sandestin Golf and Beach Resort is a 2,400-acre destination in Miramar Beach, Florida. As it approached its 50th anniversary, The Dana Agency was tasked with creating new exposure for the destination by showcasing its diverse array of accommodation offerings, including the launch of Hotel Effie, the destination’s first full-service luxury hotel featuring a fine dining restaurant and a rooftop lounge.
True Food Kitchen, the award-winning seasonally inspired restaurant and craft bar, was opening its first Miami location at The Falls and wanted to properly introduce itself to the community.
The Dana Agency was tapped by Arlo Hotels to generate mass awareness for its newest property, Arlo Wynwood, ahead of its opening.
