• Creative Partnerships
• Event Management
• Influencer Relations
• Public Relations

Sandestin Golf and Beach Resort aimed to strengthen its position as a premier luxury wedding destination on Florida’s Emerald Coast by increasing awareness among high-end wedding planners and media, showcasing the newly renovated Beach Club, driving qualified inquiries, and building long-term brand equity through immersive storytelling and strategic relationship-building.

The Dana Agency executed a curated experiential PR campaign anchored by an exclusive FAM trip, inviting top wedding planners and media to a multi-day itinerary designed to mirror a real wedding journey. Every touchpoint—from personalized invitations to venue tours and elevated dining—reinforced the resort’s luxury positioning. The centerpiece was a surprise live wedding at the Beach Club, creating an emotional, authentic experience while generating high-impact visual and editorial content. This moment allowed attendees to experience the property’s capabilities firsthand while producing compelling assets. The campaign was further amplified through strategic media outreach and content distribution, with seamless execution driven by close collaboration between the resort, agency partners, and local vendors.

The campaign exceeded expectations, positioning Sandestin as a leading luxury wedding destination while delivering measurable impact across earned media, lead generation, and digital performance. It secured top-tier placements, including a VIP Destin cover story and features in Loverly, Catersource, Coastal Weddings Magazine, CFE Magazine and a Visit Florida spotlight, generating millions of impressions. This visibility translated into a 38% increase in qualified wedding inquiries, a 20% increase in Beach Club venue requests, and 10 active proposals directly attributed to attending planners, several of whom now actively recommend Sandestin. Digitally, the campaign generated more than 175,000 impressions from attendee content and drove a 28% increase in Instagram followers, while influencer and media content achieved over 600 saves and shares and created a library of evergreen assets. Beyond performance metrics, the program strengthened key industry relationships, led to follow-up meetings and new editorial opportunities, and successfully repositioned Sandestin from a family resort to a credible luxury wedding destination. Executed within a $0–$50K budget, the campaign delivered strong ROI and established a foundation for sustained visibility and long-term revenue growth.