• Creative Partnerships
• Event Management
• Influencer Relations
• Public Relations

The Miami-Dade County League of Cities (MDCLC) tapped The Dana Agency to generate media exposure for the 12th Annual Best Practices Conference, which brought together policymakers and business leaders from across the state, including mayors from all 34 municipalities in Miami-Dade County. The conference featured an hourlong fireside chat with billionaire Kenneth Griffin, founder and CEO of premier hedge fund Citadel, and Palmetto Bay Mayor Karyn Cunningham. Through local, regional and national media coverage, The Dana Agency aimed to showcase Miami’s economic and quality-of-life outlook as envisioned by one of the world’s most astute and successful business leaders, underscoring Griffin’s confidence in the city’s future and the growing influence of Miami. 

The Dana Agency executed a comprehensive bilingual (Spanish and English) PR campaign strategically designed to build interest in the annual event, enticing media with opportunities to hear directly from one of the globe’s most prolific business leaders. We developed customized messaging, conducted focused media outreach, and cultivated strategic partnerships to leverage MDCLC’s position as a defender of home rule and a protector of the interests of the county’s various member cities. Leveraging Mayor Cunningham’s voice and community impact and Griffin’s nationwide relevance, our campaign targeted relevant regional and national media outlets through compelling storytelling, including the recent relocation of both Griffin’s family and business headquarters to South Florida.

The Dana Agency secured attendance from national media outlets like Bloomberg and background Q&As with The Wall Street Journal and Miami Herald. Following the event, we secured media placements across local, regional and national outlets, reaching an audience of over 29.5 million. Highlights included coverage in Axios, NBC 6 Miami, South Florida Business Journal, Bisnow and Miami Herald.