• Creative Partnerships
• Event Management
• Influencer Relations
• Public Relations

The Dana Agency was retained to amplify The Ritz-Carlton, Chicago’s position as one of the city’s most iconic luxury hotels by strategically showcasing its core brand pillars through media relations and storytelling. The goal was to increase visibility across national and regional press while highlighting the property’s key offerings, legacy, and continued relevance within the luxury hospitality landscape.

To support this objective, The Dana Agency executed an integrated public relations campaign centered on media relations, editorial pitching, deskside briefings and curated press visits. We focused on key storytelling opportunities tied to the hotel’s $100 million renovation and its 50th anniversary, using these milestones to drive momentum across top-tier lifestyle and travel outlets. The scope of work earned media support for the hotel’s food and beverage outlets, redesigned guest rooms, luxury spa, rooftop bar, and robust programming calendar, as well as its capabilities for hosting meetings, weddings, and high-profile social events.

Through strategic storytelling and strong media relationships, The Dana Agency secured high-profile placements in Robb Report, Architectural Digest, Town & Country and Rolling Stone while continuing to create earned editorial momentum across the hospitality and travel media landscape. The campaign generated millions of impressions and reinforced The Ritz-Carlton Chicago’s stature as a destination of choice for affluent travelers and cultural tastemakers. These efforts also contributed to recognition in competitive programs including the Travel + Leisure World’s Best Awards, further solidifying the hotel’s position among the upper echelon of global luxury accommodations.