• Public Relations
• Event Management
• Social Media

Princess Cruises brought The Dana Agency aboard its newest ship, Regal Princess, to coordinate a star-studded 50th anniversary party for media, celebrities and VIPs.

We reunited the original cast members from The Love Boat television series, as well as 25 of the show’s past guest stars. We set a record by using 50 champagne bottles to christen the ship and commemorate the cruise line’s 50th anniversary. This was followed by the breaking of a giant 51st bottle to signify Princess Cruises’ future success. The celebration welcomed celebrities such as Loni Anderson, Joyce DeWitt, Jamie Farr, Pam Grier, Christopher Knight and Frank Sinatra Jr. and featured a performance by Jack Jones (who sang The Love Boat theme song) and an unbelievable flamenco guitar performance by Charo.

After the unforgettable cruising experience, The Dana Agency helped garner 716 placements, including The Tonight Show, Access Hollywood, GMA, The Today Show, USA Today and People, which resulted in 766 million impressions.