Big Game Big Give: Super Bowl Miami with Jamie Foxx, Michael Bay, etc.

Services

Objective

The Giving Back Fund’s Big Game Big Give (BGBG), presented by Oasis House, was the largest celebrity charity event during Super Bowl weekend in Miami. The Dana Agency developed and executed the multi-platform PR campaign, handled the extensive list of celebrity talent and managed the organization’s social media platforms.

Approach

The A-list philanthropic event gathered dozens of celebrities, city and national dignitaries, athletes and artists at a private $65 million estate on Star Island in Miami Beach. The exclusive affair, co-hosted by famed filmmaker Michael Bay and award-winning actors Bryan Cranston and Aaron Paul, featured a special live performance by actor/singer Jamie Foxx, who also emceed and co-hosted the event.

Jim Brown, Pro Football Hall-of-Famer and all-time leading rusher for the Cleveland Browns, was honored with The Giving Back Fund’s annual Philanthropic Achievement Award, presented by Super Bowl XXXV MVP Ray Lewis. Mayor of Miami Francis X. Suarez also presented Brown with a key to the city of Miami.

The event also featured a musical performance by singer Kevin Lyttle and appearances by actors Scott Eastwood, Keegan-Michael Key and Cuba Gooding Jr. and model Karolina Kurkova. Other dignitaries in attendance included Mayor of Miami-Dade County Carlos A. Gimenez and California Governor Gavin Newsom. Hall-of-Fame sportscaster Lesley Visser hosted the red carpet.

Results

The Dana Agency secured 500+ media placements across broadcast (TV and radio), print, digital (social media) and online outlets pre-, during and post-event in regional, national and international markets, resulting in more than 735 million impressions. The agency’s social media efforts tripled the organization’s followers.

Media highlights include E! News, Yahoo!, Access Hollywood, The New York Times, People, Associated Press, ExtraTV, OK!, ET Online, Life & Style Weekly, Chicago Tribune, New York Post Page Six, Business Insider, MSN, Star Magazine, Daily Mail, Radar, Despierta America, CBS 4, ABC News, ESPN, FOX Sports, Miami Herald, The Telegraph, U.S. News & World Report, The Washington Post and more.