The Dana Agency was selected to launch The Restaurant at the Norton after the museum’s $100 million renovation by renowned architecture firm Foster + Partners. The new culinary destination is operated by nationally recognized Constellation Culinary Group, the team behind Verde at Perez Art Museum Miami and a client of The Dana Agency.
The agency hosted a tri-county media lunch with top South Florida editors and culinary journalists featuring a themed train ride that traveled from Miami to Palm Beach. The group experienced a multi-course menu paired with wine. Each guest was provided with a printed press kit and a homemade biscotti to take home.
The strategic PR efforts led by the agency resulted in coverage in all Palm Beach magazines and newspapers [The Restaurant’s local market] and additional South Florida publications including, but not limited to, The Palm Beach Post, Palm Beach Daily News, Palm Beach Illustrated, The Palm Beacher Magazine, Jupiter Magazine, Boca Magazine, Modern Luxury Palm Beach Magazine, South Florida Luxury Guide, Boca Life Magazine, South Florida Business & Wealth Magazine, Sun Sentinel, Broward New Times and more. Most of these stories were full-page features including a two-page spread.
As a result of this successful launch campaign, The Restaurant is always included in Palm Beach restaurant roundups. Most recently, Broward New Times named The Restaurant one of “The Ten Best New South Florida Restaurants of 2019.”