Our public relations firm specializes in branding strategy for a wide array of national and regional brands spanning hospitality, entertainment, real estate, fashion, consumer products, health and wellness, beauty, culinary, arts and culture and charities. We have a proven track record of cutting through media clutter by using a blend of new and traditional media and buzz-building tactics.

Garnering credibility through visibility, we secure top notch national, regional and trade media placements on a daily basis for our clients. We have curated and produced thousands of events from start to finish, ranging from star-studded red carpet affairs to product launches, intimate editor luncheons and press conferences. We have the capabilities to design and execute any type of event and, perhaps most importantly, the visionary ideas needed to create a memorable and everlasting impact around the brand.

Founded in 2003 in Miami, with satellite offices in New York and Los Angeles, The Dana Agency is recognized as a leading boutique public relations agency. The agency is routinely listed as a Top 20 PR Agency by South Florida Business Journal, and the firm placed #26 on O’Dwyer’s National Food & Beverage Public Relations Firms list, and #49 in the annual Gator 100 Awards, which recognizes the fastest growing companies run by University of Florida alumni. With offices on both coasts, we are able to offer clients the reach of a larger, more expensive firm but with the media expertise, responsiveness and nimbleness of a specialized boutique agency.


Our dynamic team is comprised of seasoned story tellers, digital strategists, designers, award-winning journalists and event gurus.