Our public relations firm specializes in branding strategy for a wide array of national and regional brands spanning hospitality, entertainment, real estate, fashion, consumer products, health and wellness, beauty, culinary, arts and culture and charities. We have a proven track record of cutting through media clutter by using a blend of new and traditional media and buzz-building tactics.

Garnering credibility through visibility, we secure top notch national, regional and trade media placements on a daily basis for our clients. We have curated and produced thousands of events from start to finish, ranging from star-studded red carpet affairs to product launches, intimate editor luncheons and press conferences. We have the capabilities to design and execute any type of event and, perhaps most importantly, the visionary ideas needed to create a memorable and everlasting impact around the brand.

Founded in 2005 in Miami, with satellite offices in New York and Los Angeles, The Dana Agency is recognized as a leading boutique public relations agency. The agency is routinely listed as a Top 20 PR Agency by South Florida Business Journal, and the firm placed #26 on O’Dwyer’s National Food & Beverage Public Relations Firms list, and #49 in the annual Gator 100 Awards, which recognizes the fastest growing companies run by University of Florida alumni. With offices on both coasts, we are able to offer clients the reach of a larger, more expensive firm but with the media expertise, responsiveness and nimbleness of a specialized boutique agency.


With more than 20 years of experience in the public relations industry in Los Angeles, New York and Miami, Dana Rhoden has managed the reputations of more than 500 luxury lifestyle brands, from hotels, restaurants and real estate to fashion, health and beauty, “green” initiatives, and arts and culture brands. She founded The Dana Agency in 2005 and has built a solid reputation representing high-end consumer brands and luxury lifestyle companies. She placed #49 in the annual Gator100 Awards, which recognizes the fastest-growing companies led by University of Florida alumni, and was recently named one of “Eight of Miami’s Coolest Entrepreneurial Women” by the leading female lifestyle publication PureWow.


In honor of the Black Lives Matter movement and the events that have transpired in the past year, The Dana Agency is committed to evolving as an agency during this racial injustice awakening. Thus, we created a Diversity Committee to create a more diverse and inclusive environment at our agency by not only diversifying our team and client portfolio, but also by supporting community organizations that are creating a just and equal society for all minority lives.

Join us in our mission to use our talents, network and resources to positively impact minority communities, such as BIPOC and LGBTQ+, both internally at our agency and externally through the industries we do business with and within our community.