The Dana Agency was tapped by HistoryMiami Museum, a Smithsonian Affiliate, to kick off Mucho, Mucho Amor: 50 Years of Walter Mercado, the first public exhibition celebrating the life of beloved Latino astrologer and pop culture icon, Walter Mercado, amid hundreds of fans, dramatic dancing and plenty of sequins and opulence.

Prior to opening night, we coordinated a press conference with Walter Mercado with exclusive one-on-one interviews with top local Spanish and English media. For opening night, our agency filled the museum with over 400 Miami VIPS including city officials, socialites, media and influencers, who surrounded the famed astrologer at the VIP opening of his exhibition. The crowd was entertained with a dramatic performance as dancers wearing Mercado’s famous capes cascaded down the stairwell and performed a majestic dance. Mercado himself appeared through gold sequin curtains to arrive in a chariot, sitting in a white velvet chair and waving to his adoring fans.

Mayor of Miami Francis X. Suarez and Miami-Dade County Commissioner Eileen Higgins presented him a proclamation and declared August 1st, Walter Mercado Day. City of Miami Beach Vice Mayor Ricky Arriola and City Commissioner Michael Gongora gave Walter the Keys to the City of Miami Beach. Through our media outreach, The Dana Agency secured over 80 placements totaling millions of impressions in less than two months, including local, national and international media placements in EFE, MSN, Diario Las Americas, various Univision and Telemundo shows, People en Espanol, CBS, ABC, Miami Herald, Y100 iHeart Radio, and more.