The Dana Agency was tapped to execute the influencer outreach and management for Paramount Pictures’ Crawl Movie experience in Miami in anticipation of the Summer 2019 premiere.
From the director of The Hills Have Eyes and the producers of Don’t Breathe and Evil Dead, came a nail-biting horror thriller about a young woman played by Kayla Scodelario (Skins, Maze Runner, and Pirates of the Caribbean) who finds herself trapped by flooding waters when trying to save her father from a Category 5 hurricane. Set in her Florida hometown, the two quickly realize the rising water is the least of their fears as they fight for their lives against massive alligators.
The invite-only Crawl Experience Party took place at Miami Ironside. The one-of-a-kind event brought the movie to life with the recreation of one of the scenes from the movie as one of the photo opportunities, 4-foot roaming gators and their handlers, scary good cocktails, light bites and more.
The agency secured attendance and social coverage from popular local influencers with over 6 million followers resulting in nearly 200 Instagram stories, and more than 12,000 likes on Instagram feed posts.