GLOBAL GIFT GALA IN MIAMI SHINES DURING ART BASEL WITH RICKY MARTIN AND EVA LONGORIA
The Global Gift Foundation USA hired The Dana Agency in 2017 and 2018 to promote their second and third annual Global Gift Gala in Miami during Art Basel. In collaboration with the Eva Longoria Foundation and the Ricky Martin Foundation, the foundation hosted its gala at the Eden Roc Miami Beach. The gala raised funds for hurricane relief efforts in Puerto Rico.
Eva Longoria and Ricky Martin served as Honorary Chairs for the star-studded affair. Attendees included Spanish singer-songwriter Miguel Bosé, who received the Global Gift Humanitarian Award for his work towards the conservation of nature, oceans and the indigenous culture. Bosé was also awarded the key to the city of Miami Beach by Miami Beach City Commissioner Michael Góngora. Attendees enjoyed hor’s d’oeuvres and a cocktail reception, three-course dinner by Nobu Executive Chef Thomas, silent and live auctions, and thrilling performances. During the dinner, “El Caballero de la Salsa” Gilberto Santa Rosa, Ednita Nazario and Adrienne Bailon surprised guests with their musical performances.
The fundraising gala took place during Art Basel and featured a fine arts auction led by the charismatic Miami community leader and Emmy-Award winning wildlife expert and photographer, Ron Magill. The auction showcased distinguished works by Domingo Zapata, Jwan Yosef and Alex Mijares among other artists. Also auctioned were the remaining art pieces from Miami’s “Basel on the Bay,” which were donated to support the event’s fundraising mission, as well as a Ricky Martin Experience including a trip to Las Vegas via a private jet with Jet Smarter and tickets to Ricky Martin’s performance in Vegas in 2018.
The Dana Agency coordinated pre-event, one-on-one media interviews with the gala’s hosts, Eva Longoria and Ricky Martin, secured press to attend and cover the VIP red carpet, and invited top journalists to attend the gala, resulting in 1,314,084,693 impressions for the Global Gift Gala from local, national and international press outlets. Notable outlets included Univision 23 for Despierta America, Telemundo 51 for Al Rojo Vivo, Daily Mail, E! News, MSN, iHeart Latino, EFE, Getty Images, and more.
Due to the agency’s overwhelming success, Global Gift Foundation contacted The Dana Agency to represent and promote the third annual Global Gift Gala in 2018 during Art Basel.
Last year’s PR outreach garnered more than 2.7 billion impressions.