INTERNATIONAL ARTIST ELISABETTA FANTONE TAKES OVER THE NATIONAL HOTEL FOR ART BASEL
In 2017, The Dana Agency secured a partnership between international pop artist, actress and model, Elisabetta Fantone, and The National Hotel to showcase her playful, pop art exhibition on property during Miami Art Week. Fantone’s work was showcased in unconventional places throughout the National Hotel and was celebrated with a cocktail launch party, watch reveal, pop-up retail shop, and closing brunch during Art Basel week.
Fantone kicked off Art Basel festivities at the hotel by revealing her latest pop art collection and spoke about her second watch made in collaboration with Swiss high-end luxury watch manufacturer CORUM. At her opening cocktail party, attendees enjoyed one-of-a- kind art displays, a pop-up retail shop with limited edition items in the hotel’s Martini Room, live entertainment, signature Art Basel cocktails, and bites from Tamara’s Bistro. A preview to her upcoming collection, Fantone also wore a dress made in collaboration with renowned French designer Marie Saint Pierre.
A complete hotel takeover, a variety of art pieces and installations consumed The National Hotel. The hotel’s Art Deco interior and exterior spaces were decorated with Fantone’s signature artwork, including the hotel’s iconic infinity pool and restaurant, and one of the hotel’s Luxury Cabana Suites.
The Dana Agency secured local, arts, lifestyle, travel and national press coverage garnering millions of media impressions for the hotel and the artist, including placements in Ocean Drive, South Florida Luxury Guide, WLRN, ABC, El Nuevo Herald, Galerie, Indulge, Miami Living, Vanity Fair, Travel Pulse and New York Post.