The Dana Agency was tasked with making the celebrity Super Bowl LIV charity event, Big Game Big Give, sparkle and shine in the Magic City. Hosted by The Giving Back Fund, the annual Big Game Big Give is the largest celebrity charity event during Super Bowl weekend, raising funds to benefit national philanthropic advancement and local nonprofits.
The A-list philanthropic event gathered dozens of celebrities, city and national dignitaries, sports players and artists at a private $65 million estate on Star Island in Miami Beach. The exclusive affair co-hosted by famed filmmaker Michael Bay and award-winning actors Bryan Cranston and Aaron Paul featured a special live performance by actor/singer Jamie Foxx, who also emceed and co-hosted the event.
Throughout the night, guests participated in silent and live auctions; enjoyed curated cocktail stations from multiple brands including Aaron Paul and Bryan Cranston’s signature mezcal, Dos Hombres; and indulged in delicious catering by award-winning chef Adrianne Calvo.
The Dana Agency coordinated pre-event, one-on-one media interviews with the gala’s hosts, Michael Bay, Bryan Cranston, and Aaron Paul; secured press to attend and cover the VIP red carpet; and invited top journalists to attend the gala. This led to over 500 secured media placements across broadcast, print, digital and online outlets, resulting in more than 735 million impressions. Notable outlets who covered the event included The New York Times, E! News, People, Extra, Business Insider, OK! Magazine, Page Six, Daily Mail, The Associated Press, Star, MSN, Yahoo!, Despierta America, CBS and more.