NATIONAL CROSS-COUNTRY YOGA TOUR
The Dana Agency was chosen to represent Connection Coalition, a yoga nonprofit on a mission to spread the healing power of yoga, on their cross- country, 4-month, 16-city yoga tour. The Agency developed a strategic public relations and marketing campaign for the national tour including a sponsorship deck, a branded car wrap, media outreach in each of the cities, a finale/welcome home event, tour and event sponsors, and auction items.
The Dana Agency secured national press coverage, as well as regional media placements in all of the 16 city tour stops with features in The Huffington Post, LA Yoga Magazine, Guest of a Guest, CBS Miami, Ocean Drive Magazine, City & Shore Magazine, Midtown Miami Magazine, Miami New Times, Miami’s Community Newspapers, Social Miami, Fort Lauderdale Daily, Mix 105.1, The Denver Post, LA Weekly, Atlanta Journal Constitution, CBS Atlanta, Austin Monthly and more.
The Dana Agency’s press placements resulted in 470,240,177 media impressions for the Connection Coalition.