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As South Florida welcomes an influx of international visitors during the FIFA World Cup, mixed-use destinations are demonstrating how major cultural events can become catalysts for long-term consumer engagement. Through immersive activations, fan experiences and strategic programming, destinations like Lincoln Road in Miami Beach and Atlantic Village in Hallandale Beach are transforming tournament excitement into […]

The world’s biggest sporting event is coming to South Florida. As one of FIFA World Cup 2026™’s host cities, Miami will welcome seven matches at Hard Rock Stadium, including knockout-round action, a quarterfinal and the tournament’s third-place playoff. But the excitement extends far beyond the pitch. From fan festivals and watch parties to hotel packages, […]

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