Brazilian Celebrities Are Investing in Miami Beach’s Hidden Gem: North Beach
Brazil’s biggest stars are discovering one of Miami’s best-kept secrets. Acclaimed actress and model Deborah Secco, entrepreneur and influencer Rodrigo Branco, and actor-director Marcio Garcia are among the latest wave of affluent Brazilian buyers investing in the walkable, oceanfront neighborhood of North Beach (NoBe) and its newest luxury address: PALMA Miami Beach Residences.
Secco even teased the move with this video of her future home on Instagram, showcasing the buzz around PALMA and the growing popularity of North Beach as a real estate hot spot for international buyers.
The Allure of PALMA: Design, Flexibility and Ocean Views
Developed by Miami-based Lefferts, PALMA is a LEED Gold-certified luxury condominium set to break ground in 2026. Located just steps from the sand, the building will feature 119 fully furnished one- and two-bedroom residences and seven penthouses, each with high ceilings, private balconies, and floor-to-ceiling glass windows framing the Atlantic Ocean and Intracoastal Waterway.
Designed by architecture firm Built Form with interiors by Studio Ramirez, PALMA blends modern elegance with comfort. Owners will enjoy over 10,000 square feet of resort-style amenities, including:
- A 24-hour attended, double-height lobby
- Resort-style pool with cabanas
- Wellness hot and cold plunge pools
- Outdoor summer kitchen
- Private pool deck with bar and lounge
Residences also include gourmet kitchens with Bosch appliances, European cabinetry and premium finishes. Prices start in the mid-$600,000s, with no minimum rental restrictions and a fully managed short-term rental program, offering a turnkey income opportunity for buyers.
A Miami Neighborhood You’ve Probably Never Heard Of—But Should
Part of PALMA’s appeal is its location in North Beach, a lesser-known yet culturally rich area of Miami Beach. Tucked between the Atlantic Ocean and Biscayne Bay, North Beach offers:
- A relaxed, residential vibe
- MiMo architecture and locally owned businesses
- Easy access to the North Shore Park & Youth Center, Normandy Shores Golf Club and the Miami Beach Bandshell
- A soon-to-be $53.8 million 72nd Street Community Complex, featuring an aquatic center, innovation hub, library and pickleball deck
- Proposed revitalization of the Byron Carlyle Theate, adding cultural depth to the area
With a walkable layout and a growing culinary, entertainment and arts scene, North Beach feels like the last slice of authentic, peaceful Miami Beach living, offering the intimacy of a community with the convenience of a global destination. It’s no surprise it’s resonating with international buyers.
Why Brazilian Buyers Are Leading the Charge
Miami has long attracted luxury buyers from Brazil, and PALMA is no exception. So far, Brazilian investors represent nearly 20% of sales, drawn to the building’s rental flexibility, resort-style lifestyle and proximity to both the beach and urban Miami. And with PALMA already more than 30% sold before breaking ground, the interest is only accelerating.
Lefferts: Reimagining the Future of North Beach
PALMA is part of a larger vision by Lefferts to reimagine and revitalize North Beach into one of South Florida’s most sought-after residential enclaves. The firm recently completed 72 Park, a high-rise luxury tower just blocks from PALMA that has already drawn attention for its elevated design and vibrant lifestyle offerings. With several additional residential projects in the pipeline, including 72 Carlyle, Lefferts is actively shaping the skyline—and the story—of North Beach.
Learn more about PALMA Miami Beach Residences here.
