The Dana Agency Named Agency of Record for the Greater Miami Convention & Visitors Bureau
A historic win for an iconic destination. The Dana Agency has been officially named both the national and local agency of record for the Greater Miami Convention & Visitors Bureau (GMCVB), marking a major milestone in our agency’s 20-year legacy of bold campaigns and destination storytelling.
In an unprecedented move, the GMCVB selected The Dana Agency to lead public relations and influencer strategy for both local and national campaigns—making us the first agency ever to win both scopes of work simultaneously.
Elevating the Voice of Greater Miami & Miami Beach
With over 28 million visitors recorded in 2024—a new record for Miami-Dade County—the city is surging as a global tourism powerhouse. As the official agency of record, we are partnering with the GMCVB to fuel that momentum through high-impact campaigns that spotlight the region’s vibrant communities, cultural richness and world-class experiences.
Our national efforts are focused on:
- Keeping Greater Miami & Miami Beach top of mind across key feeder markets
- Boosting visitor volume and trip duration
- Elevating the destination’s positioning as a premier hub for cruise travel, culinary excellence, sports tourism, arts and culture, and more
- Telling inclusive stories that reflect the destination’s leadership in sustainability, resiliency and neurodivergent-friendly travel
Reintroducing Miami to Locals—One Temptation at a Time
On the regional front, we’re activating campaigns to invite locals and drive-market visitors to rediscover their own backyard through the GMCVB’s signature “Temptations” programming—including:
- Miami Spice
- Miami Spa Months
- Attraction & Museum Months
- Heritage Months
- Seasonal itineraries and custom offers
These campaigns celebrate the full spectrum of Miami’s tourism experiences—from luxury travel and LGBTQ+ offerings to family getaways and niche cultural tourism.
A Year of Growth and Momentum
This appointment comes on the heels of a banner year for The Dana Agency. In 2025, we:
- Celebrated our 20-year anniversary
- Unveiled a refreshed brand identity, including a new website and visual look
- Earned a coveted spot on Inc. Magazine’s 2025 Inc. 5000 list, ranking among America’s fastest-growing private companies
- Continued to hold our spot as one of the Top 10 PR Agencies in South Florida by the South Florida Business Journal
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