The Dana Agency has represented world-renowned, celeb-adored Josh Rosebrook, the founder of the eponymous natural skin and hair care line, since 2013. Within the last decade, our agency has created an all-around public relations plan highlighting the brand’s innovative formulations made from pure plants and researched science-backed activities, with a focus on Rosebrook’s commitment to quality, purity and efficacy.
Highlights of our immersive short and long-term plans for the brand include quarterly deskside tours in key consumer markets, such as New York and Los Angeles, with top-tier beauty and lifestyle editors and producers. Most recently, our agency leveraged Rosebrook’s beauty industry expertise to secure his position on NewBeauty’s 2020 Advisory Board, composed of the most forward-thinking doctors and leaders in the aesthetics and beauty industry who ensure delivery of expert-fueled, cutting-edge content for their readers. Other awards and accolades for the brand include Rosebrook’s signature Nutrient Day Cream being named one of Harper’s Bazaar’s 2020 Anti-Aging Beauty Awards winners.
Our results-driven, national PR strategy to promote Rosebrook’s skin and hair care line has also resulted in a pure, high-performance skin and hair care collection with a global reach. National media recognition we have secured for the brand and founder includes millions of combined impressions from national glossy magazines, lifestyle publications and news outlets including Vogue, The Cut, Harper’s Bazaar, Vanity Fair, Elle, Glamour, W Magazine, The New York Times, Women’s Wear Daily, Self, Well + Good, and more, as well international press in Vogue Italia and PopSugar Australia.
Adored by celebrities around the world, you can also often find Rosebrook’s products mentioned as part of the daily beauty routine of many stars, including Emma Watson, Sofia Coppola, LeAnn Rimes, and Christine Ko.