Skip to Content

Vista Grand Opening in Upper Buena Vista

Objective

The Dana Agency was tapped to launch Vista, the highly anticipated restaurant concept by locally recognized restaurateurs Roberto Bearzi and Fiorella Blanco. The team opened the doors of the new, two-story restaurant, vista, in Upper Buena Vista, for a private grand opening celebration.

Approach

More than 500 guests including local VIPs, culinary media and city officials attended the party.

Evening festivities included a live performance by saxophonist David Rodriguez of Litus Music along with beats by DJ Nuny Love and an original drum solo by 12-year-old drummer Satine Sorensen. Guests also enjoyed a selection of complimentary bites from vista’s menu and sipped on tropical libations such as the Rum Punch with Bacardi, pineapple juice, lime, orange and sugar, and Margaritas with Cazadores tequila, lime juice and agave.

Results

The launch PR efforts resulted in coverage in regional and national outlets, including Departures, Women’s Wear Daily, Miami New Times, South Florida Luxury Guide, Eater, CBS Miami, El Nuevo Herald, Miami Herald, South Florida Business Journal, Time Out, INDULGE, MIAMI Magazine, PureWow, WSVN Fox, Aventura Magazine, Telemundo 51, Thrillist and more.

Let’s discuss your next step.

Contact Us

Follow Us @Dana_Agency