Lunch Like a Local: The Lincoln Eatery comprises many concepts led by first-time restaurant owners. We highlighted it as a destination for local mom-and-pop shops in an area known as a tourist destination. Our “Lunch Like a Local” campaign offered $15 lunch to those who work and live in the area.
Bingo, Bango, That’s My Mango Festival: We worked with Terranova Corp., the food hall’s ownership group, to create a daylong festival that included free tastings, chef demos, entertainment and a contest. The festival had over 500 attendees.
Launch of The Nest: With the launch of The Nest rooftop, we were tasked with creating nightlife opportunities at the food hall. We hosted a VIP influencer experience, giving local tastemakers a sneak peek of the rooftop, F&B offerings and craft cocktails.
Consistent Stream of New Merchants: As The Lincoln Eatery evolved, new merchants opened, creating a constant stream of press announcements and offerings. We worked with each business to announce the launch of each concept via press releases, tasting events, media visits and influencer dines.
Black-Owned Businesses: We worked with The Lincoln Eatery’s Black-owned restaurants and retail shops to create a social conversation about what it means to be a Black business owner during such an important time. This resulted in a sales boost for those tenants and garnered significant media coverage.
Sips N’ Selfies Anniversary: The Lincoln Eatery was named “Best Food Hall in Miami” by Miami New Times. To celebrate, we hosted a three-year anniversary party (with over 300 attendees) in collaboration with the publication and Terranova.
