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The Art of Banksy: “Without Limits” Exhibition in Miami

Objective

SEE Global Entertainment tapped The Dana Agency to promote The Art of Banksy: “Without Limits” in Miami. The exhibition, which was seen by over 1.2 million visitors across Europe, the Middle East, Australia and Asia before coming to North America, displayed iconic works by acclaimed British graffiti artist Banksy.

Approach

After its North American debut in Atlanta, our agency launched the exhibit in Miami with a VIP media preview attended by hundreds of guests, including lifestyle influencers, art writers, editors, producers and socialites. Following the preview night, we continued to promote the exhibition throughout its run.

Results

The Dana Agency secured international, national and regional press coverage on the exhibition’s Miami opening, resulting in millions of impressions for the preview night alone, including Miami Herald, Deco Drive, EFE, Thrillist, Getty Images and The Guardian. We secured over 150 top-tier media placements in broadcast, print, digital and social media outlets, in addition to more than 50 media visits from outlets such as El Nuevo Herald, CBS 4, Boca Magazine and more. In total, the exhibit’s three-month stay in Miami surpassed 3.79 trillion impressions and 90+ media visits.

150

media placements

3.8 trillion

impressions

90 +

media visits

Let’s discuss your next step.

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