• Public Relations
• Influencer Relations
• Event Management
• Creative Partnerships

Sandestin Golf and Beach Resort is a 2,400-acre destination in Miramar Beach, Florida. As it approached its 50th anniversary, The Dana Agency was tasked with creating new exposure for the destination by showcasing its array of accommodations, including the launch of Hotel Effie, the destination’s first full-service luxury hotel. We were also asked to build awareness around the resort’s recreational activities and amenities, including golf, spa, fitness, boating, F&B and more. The goal was to introduce Sandestin to travelers and locals as a destination for multigenerational travelers, couples, families, meetings and events, weddings and leisure guests. 

We worked with the Sandestin team on Hotel Effie for nearly a year before the grand opening, which included a 200-guest rooftop party. We serviced a steady stream of press releases, including the hotel’s name announcement, dining concepts and ribbon-cutting. To ensure Sandestin garnered coverage as a destination, we launched a separate campaign around its vacation rental offerings. We also tied our strategy to coincide with events such as the Sandestin Wine Festival and Emerald Coast Blue Marlin Classic. We targeted national media with a focus on magazines in cities within the drive market. As airlines announced new routes into Destin airport, we targeted media in those cities, sharing the details on easy, nonstop travel to Sandestin.

As a result of our media outreach, the destination has been featured in top-tier national media outlets, including Architectural Digest, Travel + Leisure, Condé Nast Traveler, The New York Times, The TODAY Show and more. We have also hosted over 30 media professionals on-site, including writers from The Wall Street Journal, The Atlanta Journal-Constitution, Forbes and more. We have secured over 1,350 media placements, creating new exposure for the destination with national, regional and local consumers.