The Dana Agency was tasked with creating national exposure and bookings for Mondrian South Beach in conjunction with Black Friday and Cyber Monday. The Dana Agency created and pitched a unique savings offer to top-tier travel media and national news media, offering the most competitive rate in the hotel’s history. We secured a Today Show segment with travel correspondent Mark Ellwood, who conducted an interview with Jenna Bush Hager and Hoda Kotb. The segment included B-roll of the Mondrian’s pool deck and details of the savings offer. This placement resulted in direct bookings, garnering over $100,000 in revenue in a single day.
