• Creative Partnerships
• Event Management
• Influencer Relations
• Public Relations

Miami-based, family-operated luxury custom clothier, fine men’s salon and full-service tailor shop Jaxson Maximus tapped The Dana Agency to create a fully immersive public relations plan to open their multimillion-dollar flagship showroom in Brickell’s Panorama Tower.

The Dana Agency organized a launch party to generate huge buzz both pre and post-event, partnering with media partner Modern Luxury MIAMI Magazine to organize a grand opening party hosted by MensBook.com. Guests sipped on Glenfiddich whisky, wines from Orin Swift and enjoyed bites provided by celebrity chef Amaris Jones while they mingled and experienced the finest in men’s grooming and custom clothing.

The success of the event paired with The Dana Agency’s public relations efforts resulted in feature stories in the leading luxury publications regionally, including Modern Luxury MIAMI Magazine, Indulge, Modern Luxury Weddings, Aventura Magazine, Brickell Magazine, South Florida Business and Wealth, South Florida Business Journal, PureWow and more.