• Influencer Relations
• Public Relations

The Global Gift Foundation hired The Dana Agency to promote the second and third annual Global Gift Galas in Miami during Art Basel. The second annual gala, which took place at Eden Roc Miami Beach, was held in collaboration with the Eva Longoria Foundation and the Ricky Martin Foundation and raised funds for hurricane relief efforts in Puerto Rico.

Longoria and Martin served as honorary chairs and hosts of the star-studded affair. Attendees included Spanish singer-songwriter Miguel Bosé, who received the Global Gift Humanitarian Award for his work toward the conservation of nature, oceans and indigenous culture. Bosé was also awarded the key to the city of Miami Beach by Miami Beach City Commissioner Michael Góngora.

The Dana Agency coordinated one-on-one pre-event media interviews with Longoria and Martin and secured press to attend and cover the VIP red carpet. In addition to VIPs such as Serena Williams and Loren Ridinger, we invited top journalists to attend the gala, resulting in 1,314,084,693 impressions from local, national and international press outlets, including Univision 23’s Despierta América, Telemundo 51’s Al Rojo Vivo, Daily Mail, E! News, MSN, iHeart Latino, EFE, Getty Images and more.

Due to the overwhelming success, the Global Gift Foundation contacted The Dana Agency to represent and promote the third annual Global Gift Gala in 2018; the PR outreach garnered more than 2.7 billion impressions.