The Dana Agency successfully positioned Fogo Coral Gables as a restaurant at the forefront of Miami’s culinary evolution for locals and national visitors alike. We were also responsible for inviting and securing VIPs for friends and family dines, a concierge brunch and a VIP/media event with 200 guests. We also worked with key influencers to host at the VIP event and for individual dines, resulting in features with @hungryqbans, @miamitimes, @stickaforkinme, @twotrends, @nicolelovar and @mixeats.
Leading up to the opening, we facilitated several partnerships and pop-ups to connect and engage with the community, including a pop-up at the Coral Gables Museum’s “Twilight Friday” event, an auction for Actors’ Playhouse at The Miracle Theatre and an exclusive collab with The Picnic Pop-Up.
To launch Fogo’s Next Level Lounge and The Butchery, The Dana Agency hosted an intimate event with a curated guest list consisting of 20 local VIPs, including CEOs, professional athletes, media and influencers. Additionally, the agency secured a private “welcome dinner” with the University of Miami’s new football coach to further generate awareness, resulting in a guaranteed eight-page feature with a local glossy magazine. Additional community relations efforts included concierge outreach and facilitating happy hour events with local residents, networking groups and Yelp Elite members.
