• Public Relations
• Influencer Relations
• Event Management
• Creative Partnerships
• Social Media

Our agency was hired to reintroduce South Florida to Española Way after a $2.5 million revitalization. Our responsibilities included creating a high-visibility plan with ongoing PR, events, partnerships, marketing and social media for the new Española Way. 

We were instrumental in reestablishing Española Way as a destination for locals and visitors through content creation and curation for all Española Way media channels, reputation management efforts (Google, Yelp, Tripadvisor), collecting and adding to email database, regular contact with Española Way merchants, and development and execution of daily programming on the street. We also hosted national and international FAM trips and drafted collateral for the street, including fact sheets, media kits and vendor profiles. We created relationships with local and national partners for ongoing programming, such as yoga, salsa night, farmers markets, flamenco night, and a travel-around-the-world culinary experience. We secured and managed strategic alliances with groups such as Miami Beach neighborhood associations, executive networking groups and concierge associations and secured SOBEWFF’s Midnight Eats event to be hosted on the street for the first time.  

Our agency secured over 800 media placements, totaling over 2 billion impressions across print, broadcast and digital channels. Española Way was also featured in national placements spanning Bloomberg, USA Today, Boston Globe and BizBash as well as a feature on VH1’s Love and Hip Hop .Our strategic social media campaign also grew the historic street’s social following from zero to more than 6,000.