• Event Management
• Influencer Relations
• Public Relations

Housing Works, a leading NYC-based AIDS service and advocacy organization, turned to The Dana Agency to make a statement with its Design on Dime events in Miami. The two-day star-studded benefit brought together the world’s most celebrated interior designers and tastemakers to raise funds for the charity’s national campaign to end the AIDS epidemic.

Design on a Dime brings an artistic element to a one-of-a-kind charity experience. To optimize impact, we started seeding interest with regional press via a sneak peek for some of the city’s most popular media influencers. We knew that once they saw the ornate presentation, they would take to social media to share the event, building buzz among their communities. We also secured the attendance of top celebrities, including Portia de Rossi, Lenny Kravitz and Martha Stewart.

Over three years, we garnered over 107 million impressions, including regional and national broadcast, print and online placements. Due to our agency’s creative approach, we were hired to promote the Design on a Dime fundraiser in New York.