OBJECTIVE: Publikro London, a London-based production company with screen projects featured on Netflix and Amazon Prime, debuted its new documentary, The Private Lives of Jordi and Domingo, at a private, invite-only screening at Faena Theater in Miami Beach. The film was directed by Giuseppe Ferlito, an internationally acclaimed screenwriter, director and artist known for his work in films such as 88 and Presto Farà Giorno. The film gave viewers an intimate portrait of Jordi Mollà, renowned actor and director turned artist, and Domingo Zapata, a Wall Street businessman turned award-winning artist. 

APPROACH: The Dana Agency worked with English and Spanish-speaking media to build awareness among journalists and influencers about the film. We also helped coordinate the VIP screening and cocktail reception at Faena Theater. Attendees included representatives from Brickell Magazine, Fashion Times, Nuestro Magazine, SoFla Nights, E! Entertainment Latin America and Cine.com. 

RESULTS: The Dana Agency’s PR efforts led to numerous media placements totaling more than 51.9 million impressions. Outlets included El Nuevo Herald, MSN, Los Angeles Times, Brickell Magazine, El Comentario (Spain),