BLACK FRIDAY AT MONDRIAN SOUTH BEACH
The Dana Agency was tasked with creating national exposure and bookings for the Mondrian South Beach Hotel in conjunction with Black Friday and Cyber Monday. The Dana Agency created and pitched a unique savings offer to top-tier travel media and national news media, offering the most competitive rate in the hotel’s history. As a result, The Dana Agency secured media coverage in The Today Show (both online and live broadcast), Yahoo.com, Travel Pulse, Matador Network and more. The pitch included a designated URL to track bookings which resulted in over $200K in additional revenue for the hotel thanks to the agency’s strategic PR coverage.