The Dana Agency has a proven record of success maximizing media exposure for clients (BIG and small) through PR consulting, creative special events, strategic media pitches and the team’s personal relationships with the media. Our reputation in the consumer marketplace with both English and Spanish language media proceeds us. We boast personal, strong and long-lasting relationships with editors, producers and bloggers. So strong, in fact, that most of our new business referrals come from the same editors and reporters who trust us with their stories. In addition, our PR pitching team is comprised of former journalists including an Emmy award-winning producer and TV anchor.

President

DANA RHODEN

Voted one of the 8 Coolest Female Entrepreneurs in Miami, Dana is a veteran publicist with over 20 years of experience. She has managed the reputations of more than 300 luxury lifestyle brands, many of which are Fortune 500 companies.

More Info

She started her career at Porter Novelli Los Angeles where she worked on marque accounts such as Procter & Gamble, Mattel, The Jim Henson Company Muppets and MTV. She also gained valuable experience in the entertainment industry by securing media for new movie premieres,television shows and Emmy nomination campaigns. Dana is recipient of a PRSA PRism Award and GATOR 100 award where she placed #49 out of the top 100 companies led by University of Florida alumni. She is actively involved in various charitable organizations including Miami International Film Festival, South Beach Wine & Food Festival, After-School All-Stars, Communities in Schools, Paws 4 You and Humane Society of Greater Miami.

Consultant

CYNTHIA DEMOS

Instantly recognizable as WFOR’s nightly news anchor, Cynthia is an Emmy award-winning journalist, who serves as Consultant overseeing national media outreach for consumer brands and celebrity client projects.

More Info

Cynthia has more than 20 years of experience as a news anchor reporting in five different markets across the country. She has interviewed U.S. Presidents, professional athletes and entertainers and has had state policies changed thanks to her investigative reporting. Cynthia brings an invaluable knowledge of the news industry and unparalleled creative insight, support and direction to the agency.

Account Supervisor

RACHEL GONZALEZ

Rachel is a seasoned Account Supervisor managing bilingual media relations and marketing campaigns for regional and national clients in arts and culture, nonprofit, beauty, lifestyle, culinary, education, technology and healthcare industries.

More Info

A multicultural communicator, Rachel has implemented strategic media tours and coordinated special events to increase visibility for brands across North America, Europe and Asia. In addition, she is a lifestyle and gifting expert who routinely appears on South Florida’s top morning broadcast shows, including Telemundo 51’s Acceso Total.

Account Supervisor

GIANNA WYATT

GiAnna Wyatt, an Account Supervisor, brings nearly 10 years of experience in travel, luxury, hospitality and lifestyle. Traveling to Africa, Europe and beyond during her time as a freelance travel writer, GiAnna served as associate editor of Prevue magazine and contributor to JustLuxe.

More Info

As a travel writer turned publicist, she’s a creative force and master of strategic thinking for hotels, tour operators, restaurants, destinations and hospitality brands. She has managed PR hotel launches for Baha Mar, the largest hotel in the Western Hemisphere, The Conrad Fort Lauderdale Beach and Hilton West Palm Beach among others.

Account Supervisor

KRYSTEN CAZAS

Kyrsten is a public relations and social media professional with over a decade of combined experience developing, implementing and managing creative communication strategies for national and global brands. She has vast experience in the culinary and hospitality space working in agencies in both New York City and Miami, for brands such as Malibu Farm Miami Beach, The Miami Beach EDITION, Whole Foods Market and more.

More Info

She also worked in-house as the Area PR Director for Kimpton Hotels & Restaurants, leading communications, content and PR strategies to drive awareness, reputation, and revenue for restaurant and bar outlets at properties across the state of Florida.

Throughout her career, she has launched various social, press and marketing campaigns, produced events, and demonstrated proven success in relationship building and long-term business growth. Most importantly, she is a hospitality veteran who understands the importance of cultivating an authentic, unique and welcoming experience for everyone who walks through your doors.

Account Executive

CATERINA GONZALES

Caterina Gonzales, an Account Executive, has experience securing regional and national media coverage for clients, garnering millions of media impressions. In the past, Caterina assisted with the agency’s portfolio of consumer brands, including fashion, beauty and lifestyle clients.

More Info

After living in Spain for a year and having traveled to over 32 cities during her time abroad, she has re-joined The Dana Agency and lends her travel expertise to the agency’s travel and hospitality team.

Account Coordinator

CAROLINE CASTILLO

A graduate of Florida International University, Caroline studied public relations and marketing at the university’s College of Mass Communications and Journalism. Young and ambitious, Caroline served as a public relations assistant for the 2020 South Beach Food and Wine Festival and has experience launching, creating, and implementing social media content and brand messaging for 13 multifaceted eateries.