The Dana Agency has a proven record of success maximizing media exposure for clients (BIG and small) through PR consulting, creative special events, strategic media pitches and the team’s personal relationships with the media. Our reputation in the consumer marketplace with both English and Spanish language media proceeds us. We boast personal, strong and long-lasting relationships with editors, producers and bloggers. So strong, in fact, that most of our new business referrals come from the same editors and reporters who trust us with their stories. In addition, our PR pitching team is comprised of former journalists including an Emmy award-winning producer and TV anchor.

President

DANA RHODEN

Voted one of the 8 Coolest Female Entrepreneurs in Miami, Dana is a veteran publicist with over 20 years of experience. She has managed the reputations of more than 300 luxury lifestyle brands, many of which are Fortune 500 companies.

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She started her career at Porter Novelli Los Angeles where she worked on marque accounts such as Procter & Gamble, Mattel, The Jim Henson Company Muppets and MTV. She also gained valuable experience in the entertainment industry by securing media for new movie premieres,television shows and Emmy nomination campaigns. Dana is recipient of a PRSA PRism Award and GATOR 100 award where she placed #49 out of the top 100 companies led by University of Florida alumni. She is actively involved in various charitable organizations including Miami International Film Festival, South Beach Wine & Food Festival, After-School All-Stars, Communities in Schools, Paws 4 You and Humane Society of Greater Miami.

Consultant

CYNTHIA DEMOS

Instantly recognizable as WFOR’s nightly news anchor, Cynthia is an Emmy award-winning journalist, who serves as Consultant overseeing national media outreach for consumer brands and celebrity client projects.

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Cynthia has more than 20 years of experience as a news anchor reporting in five different markets across the country. She has interviewed U.S. Presidents, professional athletes and entertainers and has had state policies changed thanks to her investigative reporting. Cynthia brings an invaluable knowledge of the news industry and unparalleled creative insight, support and direction to the agency.

Account Supervisor

RACHEL GONZALEZ

Rachel is a seasoned Account Supervisor managing bilingual media relations and marketing campaigns for regional and national clients in arts and culture, nonprofit, beauty, lifestyle, culinary, education, technology and healthcare industries.

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A multicultural communicator, Rachel has implemented strategic media tours and coordinated special events to increase visibility for brands across North America, Europe and Asia. In addition, she is a lifestyle and gifting expert who routinely appears on South Florida’s top morning broadcast shows, including Telemundo 51’s Acceso Total.

Account Supervisor

GIANNA WYATT

GiAnna Wyatt, an Account Supervisor, brings nearly 10 years of experience in travel, luxury, hospitality and lifestyle. Traveling to Africa, Europe and beyond during her time as a freelance travel writer, GiAnna served as associate editor of Prevue magazine and contributor to JustLuxe.

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As a travel writer turned publicist, she’s a creative force and master of strategic thinking for hotels, tour operators, restaurants, destinations and hospitality brands. She has managed PR hotel launches for Baha Mar, the largest hotel in the Western Hemisphere, The Conrad Fort Lauderdale Beach and Hilton West Palm Beach among others.

Account Supervisor

ANGELICA GALAN

Angelica brings her extensive experience to The Dana Agency as a passionate, driven and enthusiastic Account Supervisor. A Miami native, she is invested in the growth and development of the community and committed to supporting local businesses, as is evident in her current and previous work, including positions at the Miami Beach Chamber of Commerce.

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As an integral member of the Miami Beach Chamber team, she developed and managed various marketing programs to improve the economic well-being of the city’s businesses in the hospitality, culinary and tourism industry, including ribbon cuttings and launch events. She oversees the agency’s culinary portfolio of restaurants and celebrity chefs. Her vast culinary experience includes BRAVA By Brad Kilgore, Il Mulino New York, Toscana Divino, Old School Hospitality, Verde at PAMM, The Restaurant at the Norton, Fratelli La Bufala, Farmer’s Table and Villa Azur. She has also executed major media events in Miami for national brands including Coca Cola’s FIFA World Cup Trophy Tour, Paris Saint- Germain’s Miami Takeover, Miguel Cabrera’s Inaugural Miggy Ball and more.

Account Executive

CATERINA GONZALES

Caterina Gonzales, an Account Executive, has experience securing regional and national media coverage for clients, garnering millions of media impressions. In the past, Caterina assisted with the agency’s portfolio of consumer brands, including fashion, beauty and lifestyle clients.

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After living in Spain for a year and having traveled to over 32 cities during her time abroad, she has re-joined The Dana Agency and lends her travel expertise to the agency’s travel and hospitality team.

Account Executive

MARIO PIZ

Mario is an Account Executive who brings a vibrant and positive energy to The Dana Agency team. As a South Florida native, Mario is passionate about the city’s developing cultural scene. Mario specializes in public relations for notable culinary and nightlife brands.

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He has successfully executed various restaurant and food hall openings and PR campaigns including Basement at The Miami Beach EDITION, Villa Azur, 1-800-Lucky, La Cerveceria de Barrio, Vista, La Margarita Shop at 222 Taco, BRGR Stop Fort Lauderdale, Whiskey Neat and more. He also has assisted with major media events such as The Yoga Expo in Fort Lauderdale, Paramount Pictures’ Crawl Miami experience, the launch of HistoryMiami Museum’s Queer Miami exhibit and Celebrity Soccer Match.

Account Executive

SAVANNAH SMITH

Savannah, a passionate Account Executive, has had extensive experience in the public relations, event management and digital media fields. She has vast experience working with brands in the hospitality, luxury travel, wine & spirits and fashion industry and loves anything that involves planning.

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Having grown up as the daughter of a successful restaurateur, she brings a unique view to the table when it comes to hospitality and culinary accounts. Savannah has created and implemented various media programs for international brands such as VieVité Côtes de Provence Rosé, Puente Internacional, MedicosTV, Couturista Travel, Mojitobar, Haikara Sake and laHANASWIM.

Assistant Account Executive

ALLIE CHAPMAN

Allie is an ambitious and energetic Assistant Account Executive at The Dana Agency. A recent graduate from the University of Colorado, Allie studied Media Design and Journalism at the University’s new College of Media, Communications, and Information.

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With her design expertise, Allie assists in creating design elements for clients as well as implementing public relations efforts for a wide array of brands in areas spanning beauty, health and wellness, finance, and non-profit organizations. Her enthusiasm and diligence have led her to successfully secure coverage from major national outlets including ELLE, POPSUGAR, and Bossip.