Portfolio
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McDonald’s Launches Mango Pineapple Real Fruit Smoothie
OBJECTIVE: We were charged with turning a McDonald’s into an exotic summer oasis for the national launch of the Mango Pineapple Real Fruit Smoothie…
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Pamper’s “Little Miracles” Baby Shower
OBJECTIVE: The Dana Agency was tapped by Paine PR and Pampers Diapers to host a celebrity baby shower for an expectant Latina mother in need and her family as…
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Jockstarzz
OBJECTIVE: Create heightened consumer and celebrity awareness of the Jockstarzz Foundation as well as the Kevin Everett Foundation. Receive pre and post press and confirm media attendance to the show.
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C. Madeleine’s Book Launch: Vintage Clothing Price Guide
OBJECTIVE: Utilize the launch of Madeleine’s new book, Vintage Clothing Price Guide, to create media awareness around C. Madeleine’s rare, vintage showroom in Miami Beach.
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Salon Ciseaux at New York Fashion Week
OBJECTIVE: Garner national media coverage for a local Orlando salon by securing the opportunity to style hair for a top designer’s show during Mercedes-Benz New York Fashion Week 2008.
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Yacht Clubs of the Americas – Real Estate
OBJECTIVE: Utilize a local ABC Action News segment on “Landless Real Estate” to pitch an investment trend story on our client Yacht Clubs of the Americas (YCOA) to national media in an effort to further increase brand awareness and boat slip sales at each of the company’s nine branded marinas.
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Hairspray the Movie Launch Party at GBS Beauty Store
OBJECTIVE: Utilize the launch of the film musical Hairspray, to create an official media event at GBS, The Beauty Store, with New Line Cinema and Sebastian Ultra Clutch, the official hairspray of the movie.
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Yacht & Brokerage Show VIP Kick Off
OBJECTIVE: Our agency partnered with The Welcome Channel to celebrate the launch of the 2011 Yacht & Brokerage Show with an invite-only soiree featuring an unforgettable night of luxury. This was the first year the Yacht & Brokerage Show hosted a signature launch party prior to the opening of Miami International Boat Show.