Dana Agency

Salon Ciseaux at New York Fashion Week

OBJECTIVE

Garner national media coverage for a local Orlando salon by securing the opportunity to style hair for a top designer’s show during Mercedes-Benz New York Fashion Week 2008.

IDEA/EVENT

We utilized our strong relationships in the fashion industry to secure a partnership for client Salon Ciseaux with celebrated designer Juan Carlos Obando. The salon was chosen to style hair for all 14 of his Fall 2008 Ready-to-Wear looks alongside MAC Cosmetics, who created the make-up looks. Obando wanted his models to appear perfect and superhero-like. Salon Ciseaux created two distinct looks for the models and styled them according to the length and texture of their hair. The first style was a Zulu knot that complemented the knotted texture of Obando’s clothing. The second style was the Chignon, a classic twist on the ordinary bun.

RESULT

More than 100 VIPs attended the invite-only show including top fashion editors from around the world as well as buyers and New York’s fashionable social set who marveled at the model’s beautiful hair in addition to the fashions. The show garnered glowing reviews from the media including Elle, Vogue, Los Angeles Times, Time Style and Design, Marie Claire, and Style.com. In addition, our public relations agency utilized this amazing opportunity to secure multiple profile features on Salon Ciseaux and its owners in regional press. We secured a rare, backstage interview for the Orlando Sentinel’s fashion editor who ran a front-page feature on our client.