Dana Agency

Pamper’s “Little Miracles” Baby Shower

OBJECTIVE

The Dana Agency was tapped by Paine PR and Pampers Diapers to host a celebrity baby shower for an expectant Latina mother in need and her family as part of Pamper’s “Little Miracles” campaign. The surprise shower was filmed for a special segment Univision’s Viva La Familia Todo Bebe.

IDEA / EVENT

The Dana Agency secured the restaurant D Rodriguez Cuba on Ocean at the Hilton Bentley in South Beach as the scenic party location. The oceanfront dining room was transformed into a modern chic, mom-to-be baby shower.
Guests were pampered every step of the way from the red carpet arrivals to the Botran flavored Mojitos, 10 ft. long candy bar, dulce de leche and tres leches cupcake tower and Vita Coca’s made-to-order tropical fruit smoothie station. The pampering continued with an Aveda pop up spa offering mini-manicures and Caribbean exfoliating hand scrubs to guests.
Bongo, percussion and conga drummers kept guests moving and grooving as they dined on passed hors d’oeuvres including smoked marlin tacos, fire and ice Ceviche and Serrano ham croquettes before sitting down to authentic Cuban seafood paella.
Other visuals included a 4-foot diaper cake, custom floral arrangements and bright pink wheelbarrow filled with diapers.

RESULT

The invite-only event was a huge successful for Pampers and most importantly the expectant mother Jennifer Romero. Check out the segment on Univision’s Viva La Familia Todo Bebe.