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Jockstarzz

Posted on October 19th, 2011

  • Jockstarzz

OBJECTIVE

Create heightened consumer and celebrity awareness of the Jockstarzz Foundation as well as the Kevin Everett Foundation. Receive pre and post press and confirm media attendance to the show.

IDEA / EVENT

The Jockstarzz Fashion Show Benefiting the Kevin Everett Foundation brought the nation’s biggest pro sports players together to tackle the runway for a one-night-only charity event and fashion show on March 29, 2008 at 10 p.m. The event served as the grand finale of FUNKSHION: Fashion Week Miami Beach, taking place on the sands of Lummus Park at 11th Street and Ocean Drive, Miami Beach. Kevin Everett modeled at the Jockstarzz Fashion Show on a football field-inspired catwalk, complete with yard line markings. Sponsors were invited to participate in the event in a variety of unique opportunities.

RESULT

Numerous local and national media were in attendance including InTouch Weekly and People magazine. The agency confirmed media placements in several publications such as The Miami Herald, The Miami New Times, CBS, NBC, ABC, Deco Drive, Sun-Sentinel, SunPost, BizBash FLA, The CW and Fox Sports Radio. The clips brought attention to the Jockstarzz cause as well as the Kevin Everett Foundation, a not-for-profit organization dedicated to the care of spinal cord injury patients.